TABLE OF CONTENTS
- What Is Cost Per Click (CPC)?
- Understanding Cost Per Click (CPC)
- Google AdSense
- Alternatives Emerge
- CPC vs. CPM
- Advantages and Disadvantages of CPC Advertising
- Cost Per Click FAQs
- The Bottom Line
What Is Cost Per Click (CPC)?
Cost per click (CPC) is an online advertising revenue model that websites use to bill advertisers based on the number of times visitors click on a display ad attached to their sites.
The primary alternative is the cost per thousand (CPM) model, which charges by the number of ad impressions, or views, of the display ad, regardless of whether or not a viewer clicks on the ad.